💬 DM Framework

All followers, likers, and commenters on your Instagram ad and page.

• Unsend & Resend — always unsend before resending
• Acknowledge & Ask — always end with a question
• They don't want a friend. They want leads.
• Get the Tally Counter App — track your outbound messages
• Don't cross 10 outbound messages per hour

Follow the 10 Second Rule

1. Thank them for the follow, like, or comment
2. Acknowledge what they do — personal or business
3. End with a question

Initial Message

What's up [Name]! Thanks for the follow/support on my content

Acknowledgement

Looks like you're a family person. I respect that. (Personal)

Looks like you're doing great with your [insert business type]. (Business)

Question

How long have you been out here in [your location]? (Personal)

How long have you been running your [insert business] out here in [your location]? (Business)

Discovery Question (Universal Replacement)

How do you usually handle [your service] right now?

Is [your service] something you deal with regularly, or only when it comes up?

Personal Response

Gotcha, love to hear it. What do you do for work out here in [your location]?

Business Response

Gotcha, love to hear it. Is [your service] something you handle yourself, or do you usually bring someone in?

Acknowledge

Got it. That makes sense.

Transition

Based on what you said, this is usually where we help with [insert specific outcome relevant to your service].

CTA — Client Chooses Their Offer

The next step is usually a:

• Free quote
• Free inspection
• Free estimate
• Quick call
• Short walkthrough

Close

Let's do a quick 5 minute call and I'll point you in the right direction. What's a good phone number?

Keep the same frame and the same flow. Change the wording every time.

Every single "good" lead must be in the CRM with a follow-up date. The money is in the follow-up.

24 Hours Later

Hey [First Name], hope all is well! I actually have some time today too. Are you free for a quick phone call?

3–4 Days Later

What's up [Name]! Were you still interested in learning more about [Your Service]?

5 Days Later — Send a Job You Completed

Hey [First Name]! We just finished another job out here in [Your Location]. [Send pic/video] My client was extremely happy. Would love to give you a quick rundown and answer any questions you may have.

• Swipe up on their story with a 🔥 emoji
• Comment on a recent post
• Like a few photos or videos
• Follow their page