๐Ÿ“‹ Content Prompts Library

SCALE Method

How to Use

Pick one prompt per video. Answer it on camera in 30โ€“60 seconds. Post it. That's your content.

Don't overthink it. The best content is honest, direct, and specific to your city and your service.

๐Ÿ† Authority & Trust

  1. For someone new to you, what does a great [BUSINESS TYPE] experience in [CITY] look like from hello to goodbye?
  2. What's a behind-the-scenes decision you make that clients don't see but really protects their results or their wallet?
  3. What's the one question people should ask any [BUSINESS TYPE] before hiring them โ€” and how would you answer it?

๐Ÿ˜ค Pain โ†’ Outcome

  1. Before people call you, what mess are they usually dealing with โ€” and what does life look like a week after you help?
  2. If I contact you today about [SPECIFIC PROBLEM], what happens in the first 24 hours?
  3. What's a quick fix people try that actually makes things worse โ€” and what should they do instead?

๐ŸŽ“ Education & How-To

  1. Is there a simple at-home check someone can do to know if they really need a pro or if DIY is fine?
  2. What are three easy maintenance steps that will save someone money over the next year?
  3. What's a term you use every day that confuses people โ€” and how would you explain it to a 12-year-old?

๐Ÿšซ Myth-Busting & Objection Handling

  1. What's a myth you hear all the time about pricing or process in [BUSINESS TYPE] โ€” and what's the real story?
  2. If someone says "I found it cheaper" โ€” how do you help them compare apples to apples without any pressure?
  3. After people book, what are the top three worries they have โ€” and how do you prevent each one?

โญ Proof & Social Credibility

  1. Can you share a quick before-and-after story with one clear number that proves the result?
  2. What guarantee or policy do you offer that makes first-timers feel safe โ€” and how often do people use it?
  3. Tell me about a client who was skeptical at first and what turned them into a fan.

๐ŸŽฌ Behind-the-Scenes & Personality

  1. Introduce a team member. What standard do they own, and why does it matter for clients?
  2. Show me one tool or product you refuse to compromise on. Why that one?
  3. What's a day-in-the-life moment that shows your values without you having to say "we care"?

๐Ÿ“ Local Relevance & Community

  1. What's unique about doing this work in [CITY]? Does anything local affect cost, timing, or quality?
  2. Shout out a nearby business you trust. Why should your clients know them too?
  3. What's one seasonal tip for people in [CITY] to avoid a headache later?

๐Ÿค” Comparison & Decision Help

  1. When is your service not the best fit โ€” and who would you recommend instead?
  2. Walk me through your Good, Better, Best options. Who is each one for?
  3. What's the easiest way for someone to tell a great [BUSINESS TYPE] from an average one on the first call?
๐Ÿ’ก Tip: Replace [BUSINESS TYPE], [CITY], and [SPECIFIC PROBLEM] with your real details before using these prompts.

โœฆ SCALE Method ยท Content Prompts Library

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